Did you hear that? Now what?
How are we doing?
Have we met your expectations?
What do you think about our services?
Where are we slacking?
Where are we achieving?
Your customers are the best marketing and quality control tool. Property managers throughout the nation share ideas with peers, consultants and competitors. The answer lies within the organization. Ask your clients about your services and even brainstorm on new approaches or ideas. Ask your tenants how happy they are with the home and your concierge level services. You will be surprise on how bright some of them will turn out to be and how willing they are to share their views and expertise.
Now , action is what makes it worthwhile. Creating an implementation plan and following through will trigger growth and enhancements to the organization. A few years ago I received feedback from a tenant that just moved onto one of our properties. He said that thanks to the pictures of our competitor's advertisement in the neighborhood, he was able to appreciate the amenities. That our advertising did not display the lifestyle he was looking for but rather the specifics of the unit like kitchen, bedrooms, baths, flooring, appliances, but nothing else. We had no appeal but our competitors gave them a reason to move to the neighborhood NO MATTER the quality of the unit. From that moment on, we focus our advertising on lifestyle and we have lowered our vacancy ratio 60%.
It works to listen.